Apple is the artist who works on one piece of art at a time. They craft their work in secret, obsessively tooling every detail. Once finished they showcase their work to the world and it's widely admired. But internally they're never satisfied, and from the moment the current work is unveiled they mentally discard it, casting it away as if it were an automatic failure. For them the current product will never be good enough. The focus is always on what will come next--At least all of that is the description I would've given to Apple in the era of Jobs. Steve's death has thrown Apple into an early middle age. The internal structure of Apple is superbly optimized, but it relies on clear intuition and instructions from the top. Tim Cook is not the man for that job. He is, by all accounts, an extraordinary logistics manager. What he has never been is a creative visionary. He is restructuring Apple to compensate for this new reality. Jonathan Ives is now in charge of hardware and software design.
Angela Ahrendts has been hired to take over retail operations, and Craig Federighi has been brought back to the company to lead the Software Engineering group. These are promising changes, but each of these individuals faces a formidable adaptation curve.
Meanwhile, Apple's sales are becoming increasingly homogeneous. iOS hardware makes up 68% of the company's revenue. Within that is a dangerous reliance on one product; the iPhone. YoY iPad sales have been shrinking for the past three consecutive quarters. iPod sales are lower than they have been in the past decade. Starting next quarter iPod sales will no longer be reported as a separate line item. Mac sales are up, but it has virtually no potential for explosive growth. I imagine that the artist is itching to start a new painting, but with their chief creative force gone I don't think they remember how. Apple Pay will bring them a strong new revenue source. But for a product-company like Apple, that wont be their flagship creation. I anticipate that Apple's next innovation will not come from within, but instead will be a mega merger. I can't read them well enough to anticipate what it'll be, but knowing the strengths of the key players at the top it seems a probable direction.
Best New Product: iOS 8
iOS has succeeded in doing what the Mac has not. It is intuitive and exciting. Users understand its potential and are comfortable enough with it to voraciously consume 3rd party apps. It is not only exciting for its users. It excites Apple, too. That can be seen in the innovations they continue to build on their mobile platform. iOS 8 was a feature rich update. It caught up to many features from competing platforms while adding several platform-unique tools. What's most noteworthy is that it was built no real compromises. It bucks recent industry trend by giving while taking away virtually nothing.
Worse New Product: Mac OS Yosemite
Apple's hardware and software outside of iOS have gone years without any significant feature additions. Despite years of annual OS updates, the feature-set of Mac OS is fairly unchanged. Mac OS Yosemite does add features. It increases integration with iOS and it improves the usefulness of Apple's cloud services. But the marquee change in this update is the User Interface. The OS has been retooled to better match the ascetics of iOS. I am not a fan. I do not object to the concept of change. The ideas put forward are not terrible, but it certainly is not polished.
Worse yet, even with the revamped UI Mac OS contains hundreds of missing or incomplete features that have been ignored for years. The situation leaves me furious. Apple uses very small internal development teams to produce very widely used software. It seems that these teams have not scaled even as the user base has. A single developer can not give full attention to six complex apps within the one year product cycle that Apple enforces, no matter how good they are. System Preferences has misaligned icons. Alert boxes cause visual glitches on relatively recent hardware. Quality control is slipping. And I know that in a parallel life I would have been the employee responsible for getting those things done.
Special Review: Mac Pro
In the year that the Mac Pro has been available I have yet to encounter a review that adequately sums it up. So below is the Mac Pro article that someone should have written:

The most inconveniently situated device Apple has made in decades, the Mac Pro is simultaneously a huge achievement, a great product, and an absolutely terrible computer.
With a stratospheric starting price of $3,000, one of the Mac Pro's primary roles is to show how good of a deal the iMac really is. It a very clear identifier for customers. If you want value, go there. This is for those who desire the absolute best with no expenses spared. It's through this approach that the Mac Pro produces absolutely no cannibalization in Apple's existing product lines.
One of the things that it does do is garner significant media attention for Apple, even if no one buys it. It's beautiful, it's tiny, it's daring. The Mac Pro is arguably the most daring reimagining of the desktop computer to happen since the conception of the current form factor about 20 years ago. It's not just ascetics. It's a new take on what computers should be equipped with and how they should be upgraded. The minimum standard configuration comes with two graphics cards, flash storage, and a multi-core workstation architecture. This creates an easy target for software developers in the coming years who know for certain that they can expect that level of power in the systems used by their intended customers.
With most computers, upgradability almost exclusively refers to internal capacity. The Mac Pro can be upgraded internally. It's graphics cards, processor, RAM, and storage can be removed and exchanged, if appropriate parts eventually become available. But its real expansion comes in a different form. The Mac Pro encourages upgrades to happen through external modules. This is a machine built around the flexibility of Thunderbolt 2.0. Thunderbolt is almost protocol agnostic. One Thunderbolt port can support any device designed for USB, Firewire, DisplayPort, HDMI, VGA, Ethernet, or PCI-E. With six of these ports available, the Mac Pro provides a powerful flexibility that's never really existed before. On one port a full speed graphics cards can be plugged in externally and possibly even daisy chained with a scanner and network card. It's an almost alien concept in a computing world traditionally founded on discrete specialization.
The Mac Pro is a showcase new technologies and thinking that are not ready for mainstream. This is not the machine that the pro market was asking for. Now that it's here, they don't know how to deal with it. It doesn't fit in a 1U rack. It's not designed to go under a desk. It doesn't work with their existing internal components. Software isn't written to take advantage of the standard dual workstation classed graphics cards, or the six to 12 Xeon processor cores. Who benefits from buying this machine right now? Almost no one. For the moment it disrupts hardware and software expectations.
This future-thinking Mac Pro represents today what the MacBook Air was in the past. It is Apple’s equivalent of a concept car. It's a showcase of new ideas and of things to come. It startles the computing world, preparing them for a direction that Apple sees as beneficial. Inevitable. It captures the imagination of customers and becomes the envy of other manufacturers. You see, the remarkable element here is that Apple is so well situated that even its unfinished concepts sell as real products and go for top dollar.